Sweet Protection

Sweet Protection – High-Performance Helmets, Eyewear & Apparel for Cyclists

Experience Sweet Protection, the Norwegian brand renowned for combining innovative design, advanced safety technology, and premium performance. Born in the mountains of Norway, Sweet Protection creates cutting-edge cycling helmets, eyewear, and apparel engineered to give riders ultimate protection and confidence on every ride.

Each product blends aerospace-grade materials, lightweight construction, and aerodynamic engineering to deliver uncompromising performance. From Sweet Protection helmets trusted by professional cyclists to performance sunglasses with crystal-clear optics and weather-ready apparel, every piece is crafted to perform when conditions get tough.

At Eat Sleep Cycle, we’re proud to offer the full range of Sweet Protection cycling gear for riders who value safety, comfort, and Scandinavian design. Whether you’re pushing limits on alpine descents, training for race day, or exploring new roads, Sweet Protection keeps you fast, focused, and protected.

Shop Sweet Protection at Eat Sleep Cycle – advanced helmets, eyewear, and apparel engineered for cyclists who demand the best.