de-rosa

As a young boy, Ugo De Rosa developed a passion for bicycle racing and advanced through several ranks at the amateur levels. In technical school he completed studies in mechanics and engineering and became interested in the science of the bicycle itself.

Ugo De Rosa’s first job was in the workshop of his Uncle where he built and repaired bikes. Ugo opened his first shop and commenced the manufacture of racing bikes in 1953. With his experience in racing, he understood what it took to build a true racing bicycle and his reputation began to spread among the amateur racers in Milan.

The quality of his work quickly developed a following amongst amateur racers and in 1958 Ugo De Rosa was asked to build a bike for Raphael Geminiani for the next Giro d’Italia. Following on from this initial interest, De Rosa bikes became a fixture in the professional peloton of the 1960s.